Claire Harper

Why do too many retail brands discount early?

21st Dec 2015 • CLAIRE HARPER

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So we’re barely days away from Christmas Day, and already the winter sales have kicked in on the High Street, with at least 50% off banners everywhere. Discounting has become the Class A drug of the retail world, with more and more retailers launching new season collections earlier than ever, then heavily discounting within a matter of weeks. Not only does this short term sales strategy lead to low margins and financial instability, but also long term brand damage – what used to be highly respected fashion and lifestyle brands have now become little more than discount outlets.

But what about the customer? Unfortunately it’s a slippery slope, and once brands start to chase the short term wins rather than investing in the long term future of their brand, there’s rarely any turning back.

Retailers across every sector of the industry have spent the last year teaching customers to only buy on sale. UK retail now has too many companies, with too many stores and too many websites, chasing too few customers. A excess of supply over demand is forcing the majority of the industry to resort to price cutting in order to put money in the tills. 

This year IndiaCoco launched our flagship store at Trinity Walk Shopping Centre, Wakefield and our neighbours are national retailers. As a growing independent retailer we are holding our nerve, protecting our customers, quality products and strong retail values. 

Our future retail strategy is focused on rolling out to key locations and delivering on our brand values. All we can do is build our market share by focussing on what we can control – innovative retailing, clever technology, outstanding service and a great product range. We feel the retailers that will fare best in these challenging times are those who commit to full price with collections that are confident, on-trend, merchandised with care and appropriately priced.

We look forward to launching our Winter Sale on Boxing Day. We believe that is how it should be, so that’s what we’re going to do.


Independent Retail Awards 2015 - IndiaCoco

16th Dec 2015 • CLAIRE HARPER

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Delighted to announce IndiaCoco has recently been awarded Highly Commended for Best New Store, Independent Retail Awards in association with CWB. CWB commented "A slick and professional operation backed by a robust marketing strategy that includes PR, social media, targeted email campaigns, blogs and store events"

A career working in high level positions for some of the UK's biggest retailers has given Claire Harper a wealth of experience that today she applies to her childrenswear business, IndiaCoco. Based in West Yorkshire, IndiaCoco launched in 2012 specialising in British childrenswear brands. It has an online business growing across the UK and internationally, a small concession in local, award-winning Blacker Hall Farm and in 2013, opened its first bricks and mortar store in Wakefield. In May 2015, Claire moved the business to a new flagship in the city's Trinity Walk Shopping Centre and is looking into opening further UK stores and launching an own-label baby collection. Customer service includes a personal shopping team, styling advice and complimentary gift wrapping. To increase brand awareness and profile, IndiaCoco uses PR, social media, targeted marketing, blogs and store events.


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IndiaCoco founder shortlisted for Business Woman of the Year.

Claire Harper in the running for the Yorkshire Choice Awards 2016.

Claire Harper, founder of Wakefield childrenswear independent IndiaCoco and highly commended finalist in the recent CWB Independent Retail Awards 2015, has been shortlisted for Business Woman of the Year in the Yorkshire Choice Awards 2016.

The Yorkshire Choice Awards are a celebration of achievement in Yorkshire and recognise local people and independent businesses that are an inspiration in their field.

To vote for Claire, please visit Winners will be announced at an awards ceremony and gala dinner at The Centenary Pavilions, Leeds Utd on 2 April 2016.


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