3rd Mar 2019 • CLAIRE HARPER
It is very refreshing when you discover new, exciting retail concepts. I was recommended to visit Spun Candy so took my 11 year old daughter and her friend for a treat and booked a 60 minute interactive 'Candy Making Masterclass'. What an experience.
Spun Candy produce marvellous, handmade hard rock candy and confectionery. Since their London launch in 2013 they have developed hundreds of designs and flavours of confectionery. Their branding is on trend and has grown successfully via social media. Their product range is constantly evolving and pushes the boundaries due to changing customer demands and global trends.
Taste is high on their agenda including 100% vegetarian, natural flavours and gelatin, gluten and GM free.
I was struck by the 'retail theatre' from the moment we walked into the candy making retail hub based in trendy Spitalfields. We were offered candy to sample and we were warmly invited to our masterclass with highly energetic and positive Spun colleagues. It was fantastic to learn the art, history and science behind confectionery and experience the live candy theatre and interactive classes in their open plan, avant-garde confectionery kitchens.
With the current doom and gloom of retail this was experiential retail as it should be.
© 2022 Claire Harper