Claire Harper

Square Mile Market Think Event

14th Feb 2019 • CLAIRE HARPER

I was delighted to be invited to deliver a marketing keynote speech this week for Square Mile Research. Square Mile is an independent investment research business that works in partnership with regulated professional financial services firms. They help advisors to develop informed investment recommendations so that, with their support, their clients can make decisions that are right for them. Focusing first and foremost on in-depth, qualitative fund research, they provide tailored support and investment services for financial advisors and institutions.

The afternoon kicked off with a panel of financial advisors discussing asset management marketing followed by a number of industry experts discussing branding through a merger at Aberdeen Standard Investments, digital innovation at Aviva Investors and lessons learnt along the way during a major change project at Schroders. The benefits of influencer relationship marketing was then presented followed by my keynote on building a brand in an alternative way.

I shared my experience working with some of the UK's leading retail brands, including Argos, Ocado, Sainsbury's and Mamas & Papas. I spoke with passion about my own journey from corporate marketer to fledging entrepreneur and shared my valuable learning's gleaned from implementing innovation and cultural change in progressive brands.

It was a very successful event with positive engagement and feedback.

"Thank you for all your efforts in the lead up to yesterday's event. The entire conference went really well, and Claire was absolutely brilliant. She really engaged with the audience, scored a home run on the content and was a great addition to the agenda. I do hope our paths cross again soon". Sophie Salome, Speaker Engagement, Speakers in Partnership.

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© 2022 Claire Harper