5th Sep 2019 • CLAIRE HARPER
I was delighted to recently deliver a keynote speech for Adobe and Magento as part of their Cross Border City Tour. This was an exclusive event for commerce leaders across the UK. The tour was held at White Rabbit studios in the heart of Shoreditch. This event was sponsored by key suppliers including, Worldpay, Signifyd, DHL and Akeneo. Cross border sales will drive more than 20 percent of online commerce by 2022. This event focused on the transition and experiences from moving from local to global trading. Every market is unique, and brands must tailor their strategy and shopping experiences to meet customer expectations. Best practices were shared for adding new markets to existing digital commerce portfolios. Along with my brand and global experience, cross border merchants and industry experts shared insights on payments, fraud detection, product information localisation, VAT and GST compliance, shipping strategies and how to pull it all together to create a strong and global brand. This was a very successful evening to gain access to cross border expert experiences and professional networking.
© 2022 Claire Harper